2.07.2006

17 Crabapples for Peeing on the Wrong Shrub

From good doggies to very naughty dawgies...

Google reports that BMW.de (the German home site) tried to be tricky-slicky and ended up being just plain stunata. Google has super clear guidelines for SEOs, and don't f-ing call their bluff, 'cause they'll sure as all hell call yours.

What the BMW.de peeps tried to pull off was to create a "doorway" page that feeds into the google search trove. This page, a verbal cornucopia of every keyword that could ever be associated with BMW, doesn't actually exist on the site, but serves quite nicely as a digi-carrot.

Because the real splashpage of BMW.de is sparsely taggable, this doorway page seems like a splendid way to score visitors. Well, yea... it is. But so is running across the basketball court with the ball tucked under your arm.

I came across this story on the MediaPost homepage, and later bumped into Google's own Matt Cutts' blog, which explains exactly why they threw down a fatty red flag.

Looks like BMW.de now has a page rank of zippo. Shit right on you.
Guess you should go fix your actual mainpage, suckers.

Herr BMW-SEO ist im Hundhaus, ja?


2 Comments:

Blogger kate.d. said...

...this doorway page seems like a splendid way to score visitors. Well, yea... it is. But so is running across the basketball court with the ball tucked under your arm.

ok, maybe it is because i've had two drinks in a short span of time, but i just laughed out loud at this. twice. no, wait, make that three times just now.

i am also quite impressed that i understood your german language closer.

10:29 PM  
Anonymous E said...

LOL x2

no really - LOL.

11:41 PM  

Post a Comment

<< Home