17 Crabapples for Peeing on the Wrong Shrub
Google reports that BMW.de (the German home site) tried to be tricky-slicky and ended up being just plain stunata. Google has super clear guidelines for SEOs, and don't f-ing call their bluff, 'cause they'll sure as all hell call yours.
What the BMW.de peeps tried to pull off was to create a "doorway" page that feeds into the google search trove. This page, a verbal cornucopia of every keyword that could ever be associated with BMW, doesn't actually exist on the site, but serves quite nicely as a digi-carrot.
Because the real splashpage of BMW.de is sparsely taggable, this doorway page seems like a splendid way to score visitors. Well, yea... it is. But so is running across the basketball court with the ball tucked under your arm.
I came across this story on the MediaPost homepage, and later bumped into Google's own Matt Cutts' blog, which explains exactly why they threw down a fatty red flag.
Looks like BMW.de now has a page rank of zippo. Shit right on you.
Guess you should go fix your actual mainpage, suckers.
Herr BMW-SEO ist im Hundhaus, ja?