12 Scoops of Pineapple Sorbet for Locamoda. In a cone. With rainbow sprinkles.
So Locamoda takes the Mobot model and completes the media circuit in a trippy WOM-but-IYF (in yo' face) kinda way. They call it "the world's first in-location blogging platform for The Web Outside." Now, consumers not only interact with ads, but they interact with other consumers who are also interacting with the ads. While the Mobot set-up brings together consumers and advertisers, Locamoda constructs a multidimensional conversation among consumers interested in a certain product, event, or venue. Even people not at the mediated event can portal in remotely and share the experience with those who are. [need an example?]
Can I call it buzz-blogging? I sure can.
Can I call it sweet? Yup.
Steve over at Adrants announced today that two Boston venues will be Locamoda-ized for Val-Day tomorrow:
Toscanini's Ice Cream in Cambridge and Good Time Emporium (over by that sketchy Somerville movie theatre and my old gym that smelled like old, sweaty garlic bread and cats).
The Good Time Emporium may not see my face ever, but Toscanini's?
Like I need an excuse to get ice cream... HA.